Feb 23
2008

The Next BIG Thing is Green

Posted by John Botti in Sustainability

gentlemanjohn

 http://www.ted.com/index.php/talks/view/id/128

"I don't think we're going to make it," John Doerr proclaims, in an emotional talk about climate change and investment. Spurred on by his daughter, who demanded he fix the mess the world is heading for, he and his partners at Kleiner Perkins Caufield & Byers embarked on a greentech world tour -- surveying the state of the art, from the ethanol revolution in Brazil to Wal-mart's (!) eco-concept store in Bentonville, Arkansas. KPCB is investing $200 million in green technologies to save the planet and make a profit to boot. But, Doerr fears, it may not be enough.


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